Recommendations on the use of Bayesian optimal designs for choice experiments

摘要

Abstract: In this paper, we argue that some of the prior parameter distributions used ill the literature for the construction of Bayesian optimal designs for choice experiments are internal v inconsistent. lilt, provide practical advice oil how to properly specify the prior parameter distribution. Also, we present all example to illustrate that Bayesian optimal designs generally outperform utility-neutral optimal designs that are based oil linear design principles.